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Design and Implementation of Marketing Portal - UI/UX – SAP

As a SAP Partner company, Sapours has been implementing SAP products and solutions for customers worldwide. We had the pleasure of working on the design and implementation for SAP’s own marketing portal – an opportunity that we valued and appreciated.

The company needed a single system for diverse teams from multiple geographical locations to book time spent on a list of marketing activities. The need was felt to design and develop a user-friendly, consolidated app with simplified workflows and information architecture.

The objectives:

  • To enable marketing teams at all levels to access project documents classified by categories and view information for each project
  • To be able to keep the UI intact even when the backend system is migrated or changed.
  • To provide a framework to update app content on-the-go in real-time

The Solution

  • Sapours enabled a digital platform for SAP marketing team’s internal needs using SAP Fiori with HANA Cloud Platform Architecture
  • The solution used SAP Fiori Elements and latest CDS views for dynamic data generation and SAP Fiori Smart Controls with wrapper classes to dynamically change behavior of the UI
  • Smart Templates were used to create SAP Fiori applications based on OData services
  • Predefined template views and controllers were provided centrally, so no application-specific view instances are required
  • The solution reused functionality that does not require specific programming change

The benefits

  • The solution was designed to be highly configurable and scalable
  • The design was intuitive, user-friendly and provided multi-device support
  • It provided SAP ABAP CDS (Core Data Services) views for faster data access
  • It provided personalized, role-based access
  • The solution improved the team’s efficiency with ease of doing daily work.


Sapours delivered a complete marketing portal and app to SAP, in an end-to-end manner to function as a single source of truth for diverse marketing teams.